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Political communication, social transformation and democratic alternatives: critique of the Podemos experiment

To mortgage all political communication to media is a mistaken deal, from a perspective informed by the political economy of communication. Español

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PSOE leader Pedro Sanchez, Podemos leader Pablo Iglesias, Ciudadanos leader Albert Rivera and Vice President of the Spanish government and Partido Popular Soraya Saenz de Santamaria at a live television debate. Demotix/Oscar Fuentes. All rights reserved.Admittedly, the Podemos phenomenon is a unique case in political science and highly deserves the attention and recognition it has generated.

At the very least, the Podemos project has achieved the opening up of a mediated framework situated in deliberative democracy and the general interest, the common, alongside the widely circulated renewal of 15-M discourses.

All of these aspects are, I believe, undeniable. The question posed here is whether this political experiment will come to be limited by a theory and political practice that is by any standard debatable, as concerns its concept of communication as well as the struggles that relate to capital and class identity. That said, we begin by recognizing two fundamental contributions that Podemos has made.