Launch party for Magnum ice cream in Karachi on September 21 2016. Credit: Twitter.
Corporate Social Responsibility (CSR) is supposed to govern how companies run their entire business rather than being limited to their charitable giving. As Unilever put it earlier this month, “a huge misconception around CSR is that it should be viewed as something ‘good’ that is done to negate something ‘bad.’ This attitude leads to a sense in the rest of the business that it’s being taken care of elsewhere; that it’s someone else’s problem. CSR shouldn’t be a weight on one side of a set of scales—instead it should be a collective mindset.”
