Jeremy Corbyn speaks to a crowd outside SOAS, London. Photo: Rick Findler / PA Wire/Press Association Images. All rights reservedAt an event yesterday, Jeremy Corbyn promised that Labour would deploy digital technology to mobilise Britain’s “most visible General Election campaign ever”. He said:
"Labour have now lost two successive general elections…we will not win elections solely by relying on the methods and strategies of the past. And I'm pleased to say that our leadership campaign is leading the way in harnessing the advances of new technology so that we can organise political campaigning like we've never seen before in Britain…the challenge is to now take this forward to the next general election. Labour under my leadership will utilise the advances of digital technology so that we can mobilise the most visible, targeted and effective General Election campaign in British history.”
While it is of some concern that Corbyn didn’t get more specific as to precisely how Labour can mobilise its massive and growing membership, nor how it can leverage new media for a comparative advantage on the ground and circumvent an often hostile mainstream media, as with much elsewhere, it's clear that his offer is significantly more substantial than that of his rival, Owen Smith.
